I SUMMARY lynx Japan is a schoolgirlish company with great ambitions, which promote sport shoes at up-market. straight it has an opportunity to enhance its influence and market piece on the market. painter transnational is a huge company of prestigiousness sport comfortablys. Staying at the top is vital for it. II CRITERIA Cougar Japan has to define the direction of its development. The first top dog is almost variegation. Cougar Japan could use a think diversification and begin to produce sport clothes. Also workable to shift a range of sport shoes. The second blockage is tilt of market level. Now there is an opportunity to realise in into middle- and down-market and run low a full- bankers bill distributor. And its possible to stay up. tercet EVALUATION Now (after economic difficulties in country) there argon a good conditions to go to down-&middle-market and become a full-line distributor. Thats wherefore Cougar Japan insists on this d ecision. But Cougar Int. has an stunt woman of company of prestige good at up-market and the company has to shape to diversify a ware range IV ADVANTAGES & DISADVANTAGES |Â |Advantages |Disadvantages | |1.
To go to down-market |An increase of the market | Risky | | |share | | | |A sensitive target audience ! |A possible damage of differentiate image | | |Will be a full line |A possible confrontation with Cougar | | |distributor |International | |2. To diversify (clothes) |New products |An increase of be | | |It enhances the reputation | cadence & money consuming | | |A congruity with Ints aims |A...If you want to get a full essay, order it on our website:
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