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Advertisement Sept. 29, 1998 Appeals to Women Most advertisers use different appeals to create stereotypes effective their audiences because people of hug drug buy magazines which fit the stereotypes they pull in about themselves. For example, people who always read Newsweek atomic payoff 18 mostly people who be at work, who atomic number 18 economically stable, and who are arouse in the world situation. On the other hand, the audiences of Shape are mostly young women who are interested in cut their weights or shaping up. In Jib Fowles? essay, ?Advertising?s Fifteen Basic Appeals,? he discusses the fifteen emotional appeals that are often seen in numerous advertisements. To corroborate his postulations of advertisement, I pore on a specialized magazine, Cosmopolitan, and checked if I could localise the stereotypes the advertisers make about audiences by applying appeals he had listed. After analyzing ten ads from Cosmopolitan, I realized that at that place were two common appeals in most of t...If you want to make for a full essay, secern it on our website: OrderCustomPaper.com

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