services marketing Essay -- essays research papers

Services merchandise A profit is the action of doing roundthing for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A serve of process tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quick perishes. A person could go to a caf one day and subscribe excellent service, and then return the next day and urinate a poor experience. So often marketers talk about the nature of a service asInseparable - from the point where it is consumed, and from the provider of the service. For example, you cannot take a live theatre performance home to consume it ( a videodisk of the same performance would be a product, not a service)intangible - and cannot have a real, physical presence as does a product. For example, travel insurance may have a certificate, but the financial service itself cannot be touched i.e. it is intangible. Perishable - in that once it has occurred it cannot be repeat in exactly the same air. For example, once a 100 metres exceeding final has been run, thither will be not other for 4 more years, and even then it will be staged in a different place with many different finalists.Variability - since the tender-hearted involvement of service provision means that no two work will be completely identical. For example, returning to the same garage snip and time again for a service on your car capability see different levels of customer satisfaction, or speediness of work. Right of ownership - is not taken to the service, since you me assert experience it. For example, an engineer may service your air-conditioning, but you do not own the service, the engineer or his equipment. You cannot sell it on once it has been consumed, and do not take ownership of it.Western economies have seen deterioration in their traditional manufacturing industries, and a growth in their service economies. Therefore th e market mix has seen an extension and adaptation into the extended marketing mix for work, also known as the 7Ps physical evidence, process and people. somatogenetic evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. There are many examples of physical evidence, including some of the following Packaging  ... ... ServiceMany products, services and experiences are support by customer services teams. Customer services provided expertise (e.g. on the selection of financial services), technical support(e.g. offering advice on IT and software) and coordinate the customer interface (e.g. controlling service engineers, or communicating with a salesman). The disposition and attitude of such people is vitally important to a company. The way in which a complaint is handled can mean the difference between retaining or losing a customer, or improving or ruining a companys reputation. Today, customer service can be face-to-face, over the telephone or using the Internet. People tend to buy from people that they like, and so efficient customer service is vital. Customer services can add rate by offering customers technical support and expertise and advice.Services Characteristics - the features of services that distinguish them from tangible products these are intangibility, variability, inseparability and perishability. See Inseparability Intangibility Perishability Variability.Services Marketing - the marketing of intangible products, such as hairdressing, cleaning, insurance and travel.