The Sony Playstation 2

Game is wiz of the biggest food markets in the world most of pot like to play bet for relaxing, or at the spare prison term with friends. People of all ages are players. Report has pointed out the global expense on video gages-games console hardware and associated games-exceeds that spent at movie house box offices and is double the video rental market. Many firm such(prenominal) like Microsoft, Nintendo and Sony seize this fortune and plan to enter this biggest market. The competitor has been escalate among the game market, who will be the winner?The market leader for hand-held, takeout consoles is Nintendo-its Game Boy, launched in 1990, has sold well(p) and consistently. Games console which are twin up to a domestic television screen comprise a larger section of the market , and this is where Sony has commence dominate. In 1994, Sony was a non-entity in the video games market, however by 1996, it was the world leader of its fast exploitation market. At the end of 20 03 Sonys accumulated sales of 12 million games consoles was well in excess of rivals Sega and Nintendo. The stronger financial support is definitely the reason of flourishing for Sony. However, those just one small part of reason for the success of the Playstation, the principally reasons for the success of the Playstation are below* Adequate knowledge form technology, which had been demonstrable all over many years. It was able to derive synergy from its competencies in some(prenominal)(prenominal) hardware and software product product.* Suitable timing to entered the market, to avoid some unnecessary competition with rivals. Sony timed the launch care risey and entered the market just one month after Sega launched its hot Saturn console, the scratch line 32-bit machine. This suggested that the real competition in this firmament of the industry lay between Sony and Sega, rather than with Nintendo as well, although in 1997 Nintendo launched its 64-bit N64.* Its determine strategy for consoles. Sony knew the real profits came from subsequent software sales and cheerful to cross-subsidize a relatively low-priced console. They as well enjoying cost saving with the experience curve effect and happy to pass these on to consumers.* A trope of attractive licensing deals, which helped it, build up a strong portfolio of games from the outset. A number of key games software companies were persuaded to switch their allegiance to Sony.1* Sonys advertising campaign was very specifically planned. Sony worked out exactly what they wanted the adverts to pass on. They overly aimed to make people think of the Playstation as powerful and destructive, using the line, Do not under-estimate the power of Playstation in many of its adverts.Those intelligence ideas help Sony become a winner through this competition. So they are the strengths of Sony Playstation, which made Sonys market share grows in creditable rate. And helped Sony corporation build up a good reputa tion among the consumers that will become advantage for Sonys further competition. previous(a) in 2000 Sony was unable to satisfy the early demand in both the US and Europe for its new Playstation 2. The problem has come. It was experiencing internal supply problems of vituperative components. This is a real fault for Sony in Christmas the peak sales period. This could continue the profits of Sony Corporation. When Sony was struggling with the launch of Playstation 2, Microsoft and Nintendo realized this is a good opportunity to launch their new game console into the video games market. They believe on that point was a real chance that some customers would switch to the game console of Microsoft and Nintendo, if their intended first choice Playstation were no accessible. This is a real flagellum for Playstations position in the video game market.As Nintendo and Microsoft launch their new game console into the video game market, something has been changed. Reports said that sa les of Sonys PlayStation 2 console are down solely sales of Nintendos GameCube console be to be on the rise. The holiday sales of Nintendos GameCube rose over 70% from a year ago, while Sonys PlayStation 2 sales did not hap as sharply as expected. Nintendo also said that it would easily achieve a global sales target of six million GameCubes for the full business year. Its sales are directly being attributed to GameCube price cuts in Japan, Europe and North America in September and October of 20032.However, Sony Corporation is property finding many opportunities for them to keep their opposition in the video game market. They noticed that entered an established market have to offer some value, something intelligibly different. So they tried to add the new function, new technology into PlayStation 2. For modeling the graphics on Playstation 2 are of cinematic quality and the console has a DVD reader, which can run movies. PlayStations hard drive would later be able to accommodate and Internet connection and allow users to buy games over the Internet and download them directly on to their machine, they also could play game online. In addition, PlayStation 2 is a 128-bit machine now, but it was not the first 128-bit machine on the market.Another mainly opportunity for Playstation 2 is their software (games). They categorized their games into 5 main types adventure/strategy games, driving/drive games and simulations, sports, fighting game and platform games. By Sonys good reputation there are more and more software companies available for the Sony Playstation than are available for any of its rivals. In 1999 Sony had 90 companies developing games for Playstation 2 and was determined that 50 news games would be available for the launch.Playstation 2 also cr go throughing a laughable opportunity for content providers and third party publishers from their biggest online corporation. In 2003, the massive Playstation community proved yet again the enviable advant age of strength-in-numbers as games for the number one selling platforms flew off the shelves in record amounts. Playstation 2 software led the industry with close to 3 billion in follow video game sales for the year, nearly three times as much as its closest competitor. This is first online console community is also the most popular, with the Playstation 2 online base growing nearly three times as fast as that of Microsofts Xbox live.Sony wants to hang on its leadership in the computer games industry. That appears to be Sonys thinking as the electronics giant moves ahead with growth of the next version of its PlayStation video game console, which is well known as Playstation 3. Japanese media reported on May 6th that the PS3 console is in development. The goal is to make new processor technology, called grid about 200x windy than current console technology. This is almost achieving their original goal of making the PS3 universal gravitational constant times faster than the PS2 . This goal was publicly set by Mr Okamoto, the ripened VP and Chief Technical Officer of Sony Computer Entertainment, at the 2002 Game Developers throng in San Jose, California.Playstation 3 may become a major bane to the other company in the game industry. So when Sony look for the future, one of the rivals review recent past, Pete Isensee, lead developer for Microsofts Xbox Advanced Technology Group, used his GDC lecture to deliver a mostly positive critique of the Xboxs journey to the market, lauding a product launch that happened on time and without major bugs, a freeing from Microsoft history. Microsoft has this stigma about not getting it right until version three, he said. We didnt have a choice with Xbox. If we didnt get it right with version one, Sony and Nintendo would eat us alive.3 Nowadays, Playstation 2 will be outsold by rivals, but who knows what will be happen in the next. When the new game console-Playstation 3 launch to the market in Christmas 2004, maybe ev erything will have a big change.