Example Of Differentiation & Positioning

Figure 1. 1 is a arrangement map showing our commit customers percetions of our taint versus competing products on measurable acquire dimensions, which are price and character reference. Here shows two of our competitors, adept is mcdonald which has large market share with kickoff percieved price and quality. Another is a known snack shop called Fie Jie located in Mong Kok. It is perceive low price and a quite good quality. And you can alike see the predicted position of our brand whcih is perceived high price and quality.In order to shoot a resistentiation and positioning strategy, we command to identify possible value differences and competitive advantages. It is clear that we hold up product differentiation. First, bur-dle is differ from traditional burgers that bur-dle use noodles instead of breads as the envelope. Second, bur-dle is man-portable noodles that can take forward by hand. These value difference garter bur-dle to gain competitve advantage to overco me its pestiferous competitor environment. Then, what difference are bur-dle deprivation to promote? The first one is weighty. Bur-dle is important to our target customers that it is portable and made to order.Portable is important to our target customers that they prefer to eat and go on the street at the akin time. Made to order is important to our target customers that they always prefer a snotty-nosed one. The second one is distinctive. Bur-dle is distinctive that it is portable noodles and concern about vegetarians. In fact, we pass on bur-dle without meat especially for vegetarians. For value proposition, it is much for more. Bur-dle sells at $25 whcih is generally high than our competitors, for example mcdonald. On the other hand, bur-dles quality is high.As mentioned before, bur-dle use meat supplied by companies that have quality guarantee, awards and recognitions. In addition, bur-dle is made to order, which factor they are made only when customers order. For the tpye of buying behavior of our target customers, it is variety-seeking buying behavoir since in that location are low comsumer involvement and probative difference among brands. If in that location is variety-seeking buying behavior, there may be brand shift key not because of dissatisfaction, but due to customers privation to try new things. Therefore, we would like to give up more choices for our target customers.